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get your strength from beef

Beef is an excellent source of protein and supplies 10 essential nutrients including B-vitamins, zinc and iron that support an active and healthy lifestyle. Beef's nutrients provide our bodies with the strength to thrive in every stage of life. 


Beef for all ages

Early Years Photography

Beef provides our bodies with fuel and strength to thrive throughout all stages of life - from infancy to adulthood.

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beef's protein

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The protein in beef is tough to beat! One 3 oz. cooked serving  provides 25 grams, roughly 50% of your Daily Value, of this important nutrient that supports strong, lean bodies!

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beef's nutrients

South-of-the-Border Chopped Steak Salad with Creamy Tapatio Hot Sauce Dressing

Both delicious and nutrient packed, beef is a dietary rock star! In just one 3 oz. cooked serving, you'll get 10 essential nutrients including protein, zinc, iron and B vitamins.

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lean beef

Olympian Burgers

Lean and mean, a 3 oz. cooked serving of lean beef provides 10 essential nutrients in around 170 calories, less than 10 grams of total fat and less than 95 mg of cholesterol.

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Lance Pekus


Idaho cowboy ninja lance pekus gets his strength from ranching, family and beef.

Lance Pekus, also known as the Cowboy Ninja, ranches with his father-in-law in Salmon, Idaho. Lance met his wife, Heather, in college and fell in love with the family, community and ranching lifestyle. While Lance's day job is helping raise cows and calves in the central mountains of Idaho, he still finds the time and (thanks in part to beef and his family) the energy to compete as a Ninja Warrior. 

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the connection between beef's protein and strength

Beef's nutrients, along with a healthy lifestyle, work to provide our bodies and minds with the fuel to be the strongest versions of ourselves. See beef's nutrients in action and learn how they can support mind and body strength at all stages of life. 

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Beef and heart health

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Did you know that lean beef can be part of a heart-healthy diet and can help lower cholesterol as part of a healthy diet and lifestyle?

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strength from beef

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Challenge accepted! Beef's nutrients and vitamins will power up your day and give you the strength to be your best, whether hard at work or hard at play.

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beef and diet trends

Sous Vide Top Sirloin, Farro and Compressed Watermelon Salad

Beef plays an essential role in many healthy diets as a powerful source of high-quality protein with ten essential nutrients, like iron, zinc and B-vitamins.

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cut nutritionals

Smoked Beef Flat Iron with Herbed Ghee

All beef cuts contain 10 essential nutrients including protein, zinc, iron and many B-vitamins, but they can vary depending on the location on the carcass. 

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frequently asked questions about beef nutrition

We all know beef tastes great - but did you know that beef can be good for you, too? Check out some answers to your most pressing questions when it comes to beef and your health.

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