REPORTS TO: PROGRAM MANAGER
EXEMPT/Non-Exempt: Non-Exempt; Full-Time
In a state where cattle outnumber people, the Idaho beef industry is an integral part of local communities and the economy of Idaho. The Idaho Beef Council is a consumer-focused, producer-directed organization representing Idaho's multigenerational ranchers. We help provide education to the consumers on behalf of these families to help build awareness and express the importance of the process. We also engage in activities that demonstrate that beef is not only delicious, but is a powerful ally in building healthy bodies, thriving communities, and a strong economy for Idahoans.
The Business to Consumer Marketing Specialist (B2C Specialist) reports to and collaborates with the Idaho Beef Council (IBC) Program Manager (PM). The B2C Specialist will also closely collaborate with the Business-to-Business Marketing Specialist (B2B Specialist) to lead marketing activities in the IBC Marketing Plan’s Consumer programs. The B2C Specialist will develop and coordinate logistics, communications, and other activities to build and maintain networks of key partner organization and individual stakeholders to target consumers and increase the demand for Idaho beef. The B2C Specialist will develop marketing materials, presentations, and events to effectively meet Consumer Program annual plan goals and objectives. These include, but are not limited to educational, promotional, and informational material and event planning, development, delivery, and measurement across multiple channels and formats: print, digital, social, broadcast, e-communications, and more.
The B2C Specialist implements strategies according to IBC’s approved annual market plan to promote and increase demand for beef products for beef stakeholders. The B2C Specialist works within a team environment to develop and execute projects to achieve specific outcomes and impacts as outlined in the Performance Monitoring Plan (PMP). The B2C Assistant establishes and reports on Consumer Program monitoring metrics and succinctly translates findings in well-written and complete documentation. Conducts and communicates ongoing market analysis and reporting in partnership with IBC staff, including emerging trends, challenges, and other measures to achieve the IBC’s vision and mission.
The B2C Specialist is both business-minded, consumer-minded, and creative. The B2C Specialist determines targets, budgets, and strategies for education, training, communication, and promotion activities under IBC’s Consumer Program categories on behalf of the Board of Directors and the Idaho Beef Industry. As part of the Program Team, the B2C Specialist develops and coordinates these efforts successfully and within deadlines. The B2C Specialist liaises with target audiences to monitor, plan, and implement consumer category promotions, craft promotional materials, press releases, media communications, website content, social media content, etc. The B2C Specialist has excellent written and oral communication skills to represent the Idaho beef industry at the highest level possible. The B2C Specialist develops and maintains networks and positive relationships with consumer target groups, media, and others. The B2C Specialist works in partnership with IBC team members to coordinate special events, represent the IBC in meetings and other events, and participate in speaking engagements, as needed.
Idaho Beef Council is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won’t unlawfully discriminate based on gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, and any other category protected by law. Idaho Beef Council is committed to working with and providing reasonable accommodation to applicants with disabilities under the American Disabilities Act and state disability laws. Idaho Beef Council is a tobacco and drug-free workplace.
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