Triple-U Ranch

Current Opening! Program Manager

Program Manager (PM)

REPORTS TO: CEO

EXEMPT/Non-Exempt: Non-Exempt; Full-Time

WHAT WE DO:

In a state where cattle outnumber people, the Idaho beef industry is an integral part of local communities and the economy of Idaho. The Idaho Beef Council is a consumer-focused, producer-directed organization representing Idaho's multigenerational ranchers. We help provide education to the consumers on behalf of these families to help build awareness and express the importance of the process. We also engage in activities that demonstrate that beef is not only delicious, but is a powerful ally in building healthy bodies, thriving communities, and a strong economy for Idahoans.

WHAT YOU’LL DO: 

The Program Manager assists in implementing strategies according to the approved annual market plan for the Idaho Beef Council to promote and increase demand for beef products and to serve beef stakeholders. The PM works in collaboration with the CEO, Office Manager, and other IBC personnel to ensure that projects and campaigns produce the outcomes and impacts outlined in the Performance Monitoring Plan. The PM assists the CEO to develop appropriate monitoring metrics and provides input for well-written and complete documentation of achievements for reporting purposes. This position is also responsible for ongoing market analysis, including emerging trends, challenges, and other measures that are discovered, shared with pertinent IBC staff, and incorporated into strategies to achieve the vision and mission of the IBC.   

The Program Manager, in collaboration with and under the supervision of the CEO, will manage and coordinate marketing efforts and direct Program Assistants to accomplish tasks and timelines. The PM will liaise with targeted audiences through planning and directing promotions and promotional materials, press releases, media organization communications, website management, and social media. The PM should be both business-minded and creative to determine targets, budgets, and strategies for education, training, and promotional activities under B2B and B2C program categories provided by the IBC on behalf of the Board of Directors and the Idaho beef industry. 

ESSENTIAL FUNCTIONS:  

Marketing Plan  

  • Develops, organizes, and manages the implementation of the IBC Marketing Plan, including events, campaigns, promotions, and other activities in Consumer, Retail, and Foodservice, and Industry programs.
  • Develop an editorial and content calendar for all marketing plan segments, including consumer, retail, foodservice, and industry.
  • Builds and maintains relationships and communications with a variety of stakeholders and target populations for Consumer, Retail, Foodservice and Industry programs.
  • Collaborates with IBC staff and pertinent other organization personnel (e.g., Cattlemen’s Beef Board, National Cattlemen’s Beef Association, Idaho Cattle Association, and others) to promote activities, build online presence, generate reports, and other marketing communications.
  • Generates strategic communications including Quarterly and Annual Reports.
  • Builds and maintains vendor relationships for events, campaigns, promotions and other activities in the Marketing Plan.
  • Tracks progress and achievements of marketing activities. Monitors and reports on effectiveness and results (metrics including inputs, outputs, and impact) of communications and marketing campaigns in collaboration with IBC staff.
  • Attends and presents marketing-related information at Board meetings and other meetings, as needed and requested.
  • Analyzes the effectiveness and cost-effectiveness of sponsorships, promotions, partnerships, and other marketing strategies.

Materials and Messages Development    

  • Coordinates the generation and publication of IBC newsletters, press releases, articles, and alerts with Program Assistants (B2B and B2C) and CEO.
  • Plans, coordinates, and implements pertinent online meetings through Microsoft Teams, Zoom, and other platforms.
  • Creates a wide range of marketing materials in line with marketing strategy plans.
  • Works with marketing, design, and other agencies contracted by IBC, as required.
  • Plans and implements promotional campaigns.
  • Develops and manages website content in line with marketing strategy.

QUALIFICATIONS:     

  • Bachelor’s Degree in Marketing, Advertising, Public Relations, Business, or related business-related fields from an accredited college or university with a minimum of 3 years in marketing coordination and project management.
  • Strong leadership and communications skills will be important to both collaborate and manage marketing strategies.
  • Experience in beef or other food commodity association communications is preferred.
  • Demonstrated successful personnel and project management should include a range of duties from design and launch to a successful conclusion.
  • Have the ability to quickly develop a working knowledge of the beef industry, beef consumers, and topics of interest to support IBC activities.
  • Consistently demonstrates integrity, fidelity, and model behavior. Conveys a professional and positive image and attitude regarding the IBC. Exhibits team player characteristics and acts with the highest levels of integrity and ethics.
  • Ability to develop strategies and tactics to boost IBC’s effectiveness and cost-efficiency.
  • Thorough knowledge of business English.
  • Excellent etiquette for voice, video, and written communications.
  • Possesses an intimate understanding of traditional and emerging marketing channels.
  • Experienced to draw on professional judgment and discretion in all communications.
  • Ability to creatively approach tasks, such as building promotions, establishing professional relationships, and collecting and evaluating metrics and other information to support decision-making about IBC’s marketing strategies.
  • Supportive skills include planning, managing, communications and presentation, negotiation, networking, and quick learning skills.
  • Ability to plan and coordinate multiple marketing needs with a variety of IBC relationships.
  • Ability to work independently and efficiently.
  • Ability to direct others (eg, Program Assistants) to achieve tasks related to marketing plan implementation.
  • Has extensive knowledge and experience in marketing with the ability to manage a marketing budget.
  • Maintain and support a positive work culture.
  • Accept good ideas and implement them quickly.
  • Excellent written and oral communications.
  • Proficient in Microsoft Office products, including Word, Excel, PowerPoint, and Outlook.
  • Working knowledge of online platforms, such as Microsoft Teams, Zoom, and others.
  • Strong knowledge of marketing channels, including digital and social media platforms.
  • Budget Management Proficiency: Ability to develop and maintain a marketing budget to maximize the effectiveness of communications activities.
  • Analytical Skills: Ability to forecast and identify potential trends and challenges.
  • Experience with compliance issues and the agencies that regulate them.
  • Knowledge of compliance-related requirements for communications, including social media.
  • Ability to discuss compliance issues, trends, and related items in print, speaking, and social media.
  • Support IBC vision, goals, and objectives.
  • Experience in multi-state and international compliance is an advantage.
  • A valid driver’s license and good driving record is required.      

PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT:     

  • This position requires the Program Manager to work collaboratively with IBC staff on marketing operations.
  • The PM will work on a number of issues, activities, and tasks simultaneously, balance and prioritize actions, and make rapid decisions on marketing issues.
  • The PM will plan and meet deadlines while maintaining a flexible work schedule to accomplish the demands of the position may include occasional long and/or irregular hours.
  • Travel will include attending and participating in meetings, events, and strategic planning sessions.

COMPENSATION AND BENEFITS:   

  • Competitive salary
  • 11.94% employer contribution to the Public Employee Retirement System of Idaho (PERSI)
  • 15 days of vacation, 11 state holidays, and 12 sick days per calendar year
  • Vacation days will be added after five years of state service.
  • Basic life and disability benefits
  • Excellent health benefits
  • Compensation for travel expenses provided according to travel policy

Voluntary Benefits    

  • PERSI Choice 401 (k) Plan 
  • Flexible Spending Accounts 
  • Voluntary Term Life Coverage 
  • Short and Long Term Disability 

Probationary Period  

  • Five months of a probationary period will be observed with evaluations conducted by the CEO at month three and month five.
  • Any issues identified during the month three evaluation will be addressed through a two-month plan and will be concluded as a part of the month five evaluation.

Idaho Beef Council is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won’t unlawfully discriminate based on gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, and any other category protected by law. Idaho Beef Council is committed to working with and providing reasonable accommodation to applicants with disabilities under the American Disabilities Act and state disability laws. Idaho Beef Council is a tobacco and drug-free workplace.

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