Triple-U Ranch

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January 21, 2021

Nampa Boy’s Love of Steak Results in Surprise from Idaho Beef Council

When Thomas Watkins, or “JR” as he’s known, was asked to write a story about something he loved for his 5th grade class assignment – he decided to pen a love letter….to steak. “Steak is my most favorite meat.” JR writes. “I could eat it days and weeks and months. It’s sooo del...

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January 12, 2021

IBC Invests in Industry's Future with $250,000 Research Endowment

MOSCOW, Idaho —  The Idaho Beef Council (IBC) announced today a $250,000 gift to the University of Idaho to expand research aimed at strengthening consumer trust in beef production. The investment of state beef checkoff dollars will establish the IBC Graduate Fellowship E...

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October 26, 2020

NCBA Announces Speakers for Virtual Stockmanship & Stewardship Event

The National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is announcing an exciting slate of speakers and topics for their renowned Stockmanship and Stewardship program.  With the COVID-19 pandemic causing industry meetings to shift how they meet and l...

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October 9, 2020

Jeff Johnson Named Idaho Beef Council Chairman

As a fourth-generation rancher and feedlot operator from Parma, Idaho Jeff Johnson is deeply vested in the success of Idaho’s beef cattle industry.  In addition to serving as the Idaho Beef Council (IBC) Chairman, he currently serves as president of his family’s diversifi...

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