Triple-U Ranch


March 5, 2021

Optimism in Beef Industry Fueled by Strong Demand with Higher Prices Anticipated

Boise, Idaho - Despite pandemic disruptions, consumer demand for beef at home and around the globe remained strong in 2020, a trend that will continue in 2021 and beyond, especially as foodservice operations begin to fully reopen. The strong demand, combined with expected high...

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February 3, 2021

Beef Checkoff: What Have you Done for Me Lately?

Jeff Johnson, Chairman, Idaho Beef Council:  I am a 4th generation beef cattle producer and feeder and I am thankful for the opportunity to help the next generation in our family embark on their career in the industry.  The beef checkoff has been part of the industry...

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January 21, 2021

Nampa Boy’s Love of Steak Results in Surprise from Idaho Beef Council

When Thomas Watkins, or “JR” as he’s known, was asked to write a story about something he loved for his 5th grade class assignment – he decided to pen a love letter….to steak. “Steak is my most favorite meat.” JR writes. “I could eat it days and weeks and months. It’s sooo del...

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January 12, 2021

IBC Invests in Industry's Future with $250,000 Research Endowment

MOSCOW, Idaho —  The Idaho Beef Council (IBC) announced today a $250,000 gift to the University of Idaho to expand research aimed at strengthening consumer trust in beef production. The investment of state beef checkoff dollars will establish the IBC Graduate Fellowship E...

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