Governor Brad Little declared July to be Idaho Beef Month. While many associate Idaho with its famous potatoes, Idaho ranchers know that the state’s agricultural industry thrives because of another important product: beef. In a state where cattle outnumber people, the Idaho Beef Industry has had a tremendous impact on local communities and the economy of Idaho. Idaho supports approximately 2.5 million head of cattle, valued at over $2.6 billion dollars.
This year marks the 19th annual month-long celebration of Idaho Beef. Beef Month which celebrates not only the valuable role of beef in a healthy and balanced diet but also the long and distinguished history of the Idaho Beef Industry.
To further the message of the Idaho’s place in the US beef industry, the Idaho Beef Council is partnering with Beef. It’s What’s For Dinner., funded by the Beef Checkoff, to launch “United We Steak,” a new summer grilling campaign showcasing 50 steaks and all 50 states.
“United We Steak” celebrates not only a shared tradition of grilling delicious steaks, but also what makes each state unique when it comes to this beloved pastime. The idea comes to life at UnitedWeSteak.com with an interactive map of the United States made from 50 hand-cut state-shaped steaks. The interactive map is packed full of grilling spirit, state-specific recipes and fun facts that can help consumers nationwide “beef up” grilling season this summer.
While every state has special traditions and recipes when it comes to grilling beef, some of those unique to Idaho, and featured on UnitedWeSteak.com can be found at this link: https://www.beefitswhatsfordinner.com/united-we-steak/idaho.
Underpinning the campaign is a recognition that across all 50 states, there is a universal love of beef sizzling on a summer grill. According to research conducted by Beef. It’s What’s For Dinner., which is managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, nearly one-third of consumers say that they plan to grill more this summer than they have in the past.
For recipes, grilling tips and more information about the Idaho beef industry, visit www.IDBeef.org.
About the Idaho Beef Council The Idaho Beef Council (IBC) is a state organization representing Idaho's beef ranchers. As of January 1, 2020, Idaho had 2.49 million head of cattle valued at $2.639 billion, making it the state's second largest agricultural industry behind dairy. IBC was created in 1967 by the Idaho legislature as a marketing organization to increase consumer demand for beef. It is funded by the beef checkoff program - a $1.50 per head assessment on the sale of cattle in Idaho. The funds generated from this are used to support promotion, research and education programs at home and abroad.
The Idaho Beef Council Board of Directors is comprised of representatives from each of the state's industry sectors: Cow/Calf Producers, CattleWomen Producers, Dairy Farmers, Cattle Feeders, and Livestock Markets. IBC board members are nominated by their respective organizations and appointed by the Governor for a three-year term. For more information, visit www.IDBeef.org.