Triple-U Ranch

NCBA Announces Speakers for Virtual Stockmanship & Stewardship Event

| October 26, 2020

The National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is announcing an exciting slate of speakers and topics for their renowned Stockmanship and Stewardship program. 

With the COVID-19 pandemic causing industry meetings to shift how they meet and learn, the Stockmanshp and Stewardship program will be going virtual this fall. This shift to an online platform allows for a high-quality experience of one of NCBA’s educational events for all attendees, even if they are attending from the comfort of their home or office.  

On November 11-12 virtual attendees will have the chance to engage in a number of sessions that address current and future issues for the cattle industry. Both days will allow virtual attendees to still have the chance to participate in the valuable low-stress cattle handling demonstrations the Stockmanship and Stewardship program has become known for.   

Day one of the event will have an interesting lineup of educational program tracks including sessions that take an in-depth look at Beef Quality Assurance (BQA) topics. Jason Nickell, DVM, PhD, DACVPM, Merck Animal Health will present on Individual Management Technologies and Diagnostics. A robust business track will be offered that will cover everything from risk management and cattle marketing to how consumers have shifted their buying habits during the pandemic and beyond. With just one week past the 2020 Presidential Election, NCBA’s policy team will provide an informative election reaction. In this session, the policy team will discuss what issues the U.S. cattle and beef industry will be tackling in Washington, D.C. Finally, day one of the event will conclude with a keynote presentation from Frank Mitloehner, PhD, University of California – Davis on recent industry happenings on the topic of Sustainability.  

On November 12 attendees will have a chance to engage with another set of valuable sessions. The sessions will cover everything from the value of training producers and their employees on cattle welfare to panel discussions on genetic value and current traceability efforts. The event will close with a keynote from the experts at CattleFax sharing important information on the economic state of the industry, and what it might look like in the days ahead.   

Attendees will have the ability to interact with all speakers and clinicians on both days to get their questions answered and discuss how to apply what they have learned on their own operations.  

Registration for this one-of-a-kind virtual event opens on October 1 and is free of charge thanks to continued support from Merck Animal Health and the Checkoff-funded Beef Quality Assurance program.   

"Our sponsorship of the Stockmanship & Stewardship program aligns with our goal to provide customers with valuable information on proper animal care and handling,” says Kevin Mobley, executive director, Cattle Sales and Marketing for Merck Animal Health. “While we are not able to connect live at this time, this virtual event will include helpful tips and advice that supports better herd health.”  

The first 200 registrants will receive a complimentary event packet and gift courtesy of Merck Animal Health. Additionally, all participants will be eligible for a discount coupon to attend an in-person Stockmanship and Stewardship Regional Event in 2021 to be held in Ontario, Ore., Elko, Nev., Durango, Colo., Danville, Ind., and Bowling Green, Ky. For more information and to register visit,   


CONTACTS:  Chase DeCoite, [email protected].org 


About the Idaho Beef Council The Idaho Beef Council (IBC) is a state organization representing Idaho’s beef ranchers. As of January 1, 2020, Idaho had 2.49 million head of cattle valued at $2.639 billion, making it the state’s second largest agricultural industry behind dairy. IBC was created in 1967 by the Idaho legislature as a marketing organization to increase consumer demand for beef. It is funded by the beef checkoff program - a $1.50 per head assessment on the sale of cattle in Idaho. The funds generated from this are used to support promotion, research and education programs at home and abroad.   

The Idaho Beef Council Board of Directors is comprised of representatives from each of the state's industry sectors: Cow/Calf Producers, CattleWomen Producers, Dairy Farmers, Cattle Feeders, and Livestock Markets. IBC board members are nominated by their respective organizations and appointed by the Governor for a three-year term. For more information, visit