Jeff Johnson, Chairman, Idaho Beef Council:
I am a 4th generation beef cattle producer and feeder and I am thankful for the opportunity to help the next generation in our family embark on their career in the industry. The beef checkoff has been part of the industry and my family’s business throughout the years. I understand first hand it’s importance in helping to create a sustainable industry for future generations. In my role as Board Chair for the Idaho Beef Council, I’ve seen first-hand the impact checkoff dollars have. This vantage point has given me a deep appreciation for the many ways it drives consumer demand for beef. In the course of our daily work, producers may not always be aware of the range and magnitude of the marketing and educational programs the checkoff delivers on behalf of Idaho’s beef farmers and ranchers. That’s why I am happy to be able to share this update from Greg Hanes, CEO, Cattlemen’s Beef Board to offer yet another glimpse of the work your checkoff dollars are delivering.
When it comes to relationships, people can be fickle. On the one hand, it’s often easier to remember a decades-old answer to “Does this shirt make me look fat?” than the kindness from the day before. On the other hand, trust grown over years can quickly be forgotten due to society’s what-have-you-done-for-me-lately mentality. Even within the beef industry, it’s tempting to view the 35-year-old Checkoff with skepticism. But if you look at the many value-added ways it serves producers’ interests, you may come away with a different perspective.
Here are just a few of the things that Beef Checkoff contractors have delivered over the past few months:
To learn more about Checkoff programs, projects, and resources, visit DrivingDemandForBeef.com.
# # #
ABOUT THE BEEF CHECKOFF:
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval.