Consumers have a love affair with beef.  And, for many of them the choice of what to eat tonight is made while standing in the supermarket.  

The Idaho Beef Council works closely with our retail partners to increase the demand for beef and stimulate purchases of beef in the retail channel through training, promotions and merchandising programs.  

We provide free point-of-sale materials for your meat case, such as retail cuts charts, beef safety and cooking information, recipe brochures, brochure holders and great beef posters. In addition, we have a number of in-store merchandising materials geared toward summer grilling, holidays, national nutrition month and more.


Retail Beef Cuts Chart

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Retail Beef Cuts for Grilling Chart

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Menus are changing.  They're offering more variety, more flavors and more excitement than ever.  How can you keep pace?  It's simple.  Start with a foundation you know you can rely on.  Year after year, trend after trend, beef is the number one center of the plate protein in foodservice. 

The Idaho Beef Council is pleased to provide foodservice professionals with on-trend recipes, innovative menu ideas, resources such as foodservice beef cuts charts, product training, and much more. 

From the latest market research to promotional activities designed to increase traffic and focus on middle meats, we're here to help.  

Beef Foodservice for Professionals

The beef industry's online reference and resource area just for the foodservice industry.

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Beef Foodservice for K-12

Explore our collection of resources available to meet today's challenging need in the school foodservice environment.

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Beef Innovations Group

The latest and greatest in beef products. Whether you're looking for research, marketing help, product formulations or just inspiration, you'll find the resources you need.

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Beef Training Camps

The Idaho Beef Council can tailor a training session to your store and your needs; teach new associates the basics or train experienced staff on new cuts, distribute information about the cuts you sell, offer a refresher course on food safety - each training program is customized according to your needs to give you a competitive advantage at the meat case and with consumers. Contact our office at (208) 376-6004 to learn more.

Beef University

Check out Beef University for more great training resources.