Research supplies crucial science-based information related to beef nutrition, beef safety and beef production methods, as well as consumer market analysis.
Research enables producers to improve beef products, and enables the IBC to not only carry out its programs effectively, but to evaluate their impact as well.
Around the world, consumers are increasingly calling for high-quality, safe and nutritious products. As protein choices continue to expand, it is vital to conduct beef safety, production and nutrition research to ensure consumers have confidence in their purchasing decisions. Research helps maintain and grow consumers’ trust in beef and beef production by providing resources that counteract misperceptions and showcase the industry’s commitment to quality and safety. Research over the years has also aided producers in their quest to improve beef quality and better respond to evolving consumer needs.
In January 2021 the Idaho Beef Council (IBC) announced a $250,000 gift to the University of Idaho to fund a graduate fellowship endowment benefiting students whose studies are aimed at strengthening the beef industry’s position in the marketplace, maintaining and expanding domestic and foreign markets, and identifying new opportunities.
This investment of state beef checkoff dollars will establish the IBC Graduate Fellowship Endowment in the U of I College of Agricultural and Life Sciences (CALS) and provide scholarship support to graduate students conducting research on topics from beef safety and nutrition attributes to quality, consistency and marketability and new product development. Through an endowment, the beef industry benefits by enabling research to be conducted not just today, but for years to come.