The Idaho Beef Council (IBC) proudly promotes Idaho's beef industry and the hardworking ranchers and farmers behind it. Review the annual report to learn more about IBC's management of Idaho's cattle producers' checkoff dollars.
Research provides the foundation for beef checkoff-funded communications and promotions. It supplies crucial science-based information related to beef nutrition, beef safety and beef production methods, as well as consumer market analysis. Research enables producers to improve beef products, and enables the IBC to not only carry out its programs effectively, but to evaluate their impact as well.
Throughout the year checkoff dollars are hard at work educating and inspiring consumers on social media, at events, in the press, on TV and more! Subscribe to receive Idaho Beef Council news today and see the many ways your checkoff dollars are working to promote Idaho's beef industry.
Every three to five years, the beef industry, led by the National Cattlemen's Beef Association (NCBA) and the Cattlemen’s Beef Board (CBB), develops a new long-range plan to guide industry actions over the next five years. This past year, Idaho played a vital role in the latest LRP as Kim Brackett, a cow-calf rancher from Homedale, Idaho, served as head of the 15-member task force that spearheaded the 2021-2025 LRP.
When it comes to putting the LRP into action, Brackett emphasized that the plan includes something for everyone at all levels in the industry, whether that be national, state, or individual: “This new plan is so large and so broad it should be easy for everyone to find an area that they can champion and carry across the finish line in five years.”
Read details of the plan to learn how beef industry experts are working to fulfill that mission.