Careers

business to consumer marketing specialist (B2C specialist)

BUSINESS TO CONSUMER MARKETING SPECIALIST (B2C SPECIALIST) The Business to Consumer Marketing Specialist reports to and collaborates with the Idaho Beef Council (IBC) Program Manager (PM). The B2C Specialist will also closely collaborate with the Business-to-Business Marketing Specialist (B2B Specialist) to lead marketing activities in the IBC Marketing Plan’s Consumer programs. The B2C Specialist will develop and coordinate logistics, communications, and other activities to build and maintain networks of key partner organization and individual stakeholders to target consumers and increase the demand for Idaho beef. The B2C Specialist will develop marketing materials, presentations, and events to effectively meet Consumer Program annual plan goals and objectives. These include, but are not limited to educational, promotional, and informational material and event planning, development, delivery, and measurement across multiple channels and formats: print, digital, social, broadcast, e-communications, and more.